Advertising and Promotion
Updated September 15, 2010
The best advertising and public relations program will yield no results if the Realtor in charge of a client does not do his/her job. Namely, in order to produce results, a good Realtor must:
- Take the time to understand the client’s specific needs;
- Be knowledgeable of the property represented ;
- Be clear, factual and truthful with the client…It may involve, at times, telling the client what he/she may not like to hear; but accuracy and truthfulness are the ultimate services we can render to a client;
- Follow-up weekly, or more frequently, with prospective buyers
- Keep sellers informed as often as he/she desires (ask the client if he/she wants feedback weekly, twice a month, etc.).
Advertising by “Anchor Realty of St. George Island"
“Anchor Realty of St. George Island” works toward a balanced advertising program designed to maximize the number of inquiries and potential leads for every dollar spent. This strategy utilizes a variety of advertising and marketing media, seeking customers and clients for the short and long terms.
Internet
www.anchorFL.com – Company main website + web address
www.florida-beach.com – Company website, accessed via our previously advertised main address (from 1999 through 2005)
www.fla-beach.com – Company website, accessed via our original URL advertised from 1995 until 1999
www.anchortallahassee.com – The website of Anchor Tallahassee advertised since 2004
www.realtor.com – The Real Estate website with the most traffic worldwide. It belongs to the National Association of Realtors. Multiple Listing Service (MLS) information and contact information are displayed. Individual Realtors may pay extra in order for their listings to be featured with prominence
www.forgottencoastrealtors.org – Belongs to the Realtors Association of Franklin and Southern Gulf Counties. Shared public and member website displaying all members’ MLS listings. Realtors can upgrade in order to provide increased exposure of their listings to the public
www.rafsg.com – Same website as above, but from a different point of entry
www.TBRnet.org – Belongs to the Tallahassee Board of Realtors. Displays all members’ MLS listings
www.homes.com – Individual membership by Realtors; it is elective, but suggested, for each agent. One of the main search engines for real estate
www.trulia.com – all of our listings are featured on this well viewed site
www.zillow.com – Website with the purpose of assessing property values; also offers a popular “Buy Me Now” option. Individual Realtors may show presence throughout this site for their active listings
www.stgeorgeinn.com – Website of the well-known St. George Island Hotel since 1999. Its only link to real estate is to "Anchor Realty & Mortgage Co."
Billboards
Tallahassee Regional Airport - Main entrance to gates
Panama City Regional Airport - Main entrance to gates
Roadside signs
1250 yellow/navy ANCHOR real estate signs: standard size, 4x4, 4x8
Magnetic vehicle signs and front license tags: on some of Anchor Realtors' cars
Print Media
The Real Estate Book - Coastal Edition - monthly: on a non-recurring and as needed basis
Tallahassee Symphony: one page in season’s program (since 2006)
Telephone Book, Coastal Edition (since 2006; and until 2009): spine and front cover; this is in addition to the white pages advertisements for each city and in addition to the yellow pages
Open Houses
Each open house brings in an average of 7 groups of prospects. Research indicates that 40% of visitors to an open house end up buying within 6 months. Consequently, a single open house with an average of 7 visitors should yield 2.8 buyers within the next six months, if followed up consistently and efficiently by the Realtor hosting the open house. This number may include referrals to other markets. For any Realtor who runs one open house every other week, the following results should ensue at the end of the first year:
No less than 36 contracts-for-sale-and-purchase or successful referrals
Up to 53 contracts-for-sale-and-purchase or successful referrals
Exotic Promotions
Foreign languages spoken fluently by Realtors: French, German
Referrals from France
Commercial Listings
www.ccim.com – For commercial listings. The Certified Commercial Investment Manager (CCIM) network is the largest group in the nation of professionals specializing in the sale of commercial properties. Olivier Monod, our broker, has the CCIM certification and is a member of the CCIM Institute of Florida
www.loopnet.com – Commercial website featuring our listings
MLS and Trade Associations
Realtors’ Associations and MLS: We are members of four Realtor Associations: “Franklin and Gulf” and “Tallahassee. These associations cover eight counties: Leon, Wakulla, Gulf, and Franklin.
Furthermore, due to viewing reciprocity agreements, our listings are also shown on the MLS systems of the following three additional counties: Walton, Okaloosa, and Escambia.
Several of our Realtors have served or are actively involved with their local Board of Realtors
Food for thought
As of 6 June 2007, Google search for local area real estate showed www.anchorFL.com in the top 5 in displayed results for each coastal market and #1 for St. George Island, Carrabelle and Apalachicola
We encourage all property owners and Realtors to increase their internet exposure by utilizing the BLOG feature on the company website. With AnchorFL.com being featured so high on real estate searches by the buying public you are bound to receive many more leads when your BLOG is featured prominently on the first page of the website. BLOG may address a specific property, or the market in general, or any lifestyle element of our area.